Daniel Ricciardo Joins Forces with VCARB in Fresh Partnership Deal
5 Powerful Reasons Daniel Ricciardo's VCARB Reunion Is More Than Just Racing
Daniel Ricciardo Reinvents His Legacy with VCARB and Enchanté
Formula 1 fan-favorite Daniel Ricciardo has made headlines once again—but not for what you’d expect. Months after being dropped by VCARB (Visa Cash App RB), Ricciardo has returned to the team—but this time, it’s through a creative partnership featuring his lifestyle and fashion brand, Enchanté. This collaboration proves Ricciardo is far more than a driver—he’s a brand builder, fashion icon, and entrepreneur shaping his post-racing legacy.
Let’s dive into 5 bold ways Ricciardo is redefining his relationship with VCARB and making waves in the fashion and motorsport worlds.
1. From F1 Star to Fashion Mogul: The Rise of Enchanté
Daniel Ricciardo launched Enchanté in 2021, channeling his unique personality into a premium lifestyle brand. The name, which means "Nice to meet you" in French, comes from an inside joke during his Monaco years. With quirky collections, bold designs, and high-end streetwear appeal, Enchanté has grown into more than just merch—it’s a movement.
From limited drops to viral pop-up stores, Enchanté reflects Ricciardo’s individuality, humour, and love for quality design. And now, it’s becoming a central player in the branding game for F1 teams like VCARB.
2. Denim Dreams: Ricciardo's Style Influence Hits the Track
One of the most eye-catching moments of Ricciardo’s recent VCARB collaboration came with the launch of a denim-inspired livery at the 2024 Singapore Grand Prix. Co-designed with Hugo Boss, the special edition look featured:
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Denim-patterned race suits
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Garage design updates
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A livery that blended street fashion with speed
Ricciardo, though not racing full-time, was reportedly instrumental in this creative push. His brand’s aesthetic influence is showing VCARB fans that style can coexist with performance—a theme Enchanté embraces wholeheartedly.
3. Global Pop-Ups and Sold-Out Drops: Enchanté Takes Over
Ricciardo’s fashion venture isn’t confined to the paddock. Enchanté has hosted sold-out pop-up events in cities like New York, Austin, and Melbourne, creating immersive fan experiences. These events include:
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Limited edition items like the “F*ck ’Em All” hoodie
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Interactive art installations
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Custom Enchanté wine tastings
Even when Ricciardo can’t attend in person, he leaves voice notes or personal touches for fans. This intimate connection is why Enchanté’s global fanbase keeps growing—it’s not just a brand; it’s a community.
4. Enchanté Rosé: Blending Motorsport with Luxury Wine
In an unexpected but elegant twist, Ricciardo expanded Enchanté to include Enchanté Rosé, a premium wine collaboration with St Hugo Wines. It debuted at the 2025 Australian Grand Prix, with a beautiful activation area that included:
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A pop-up rosé bar
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A vintage-styled "Dial for Dan" phone booth experience
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Tastings inspired by Ricciardo’s favourite blends
This move proves that Ricciardo is diversifying—and winning—in lifestyle sectors far beyond F1. He’s building a legacy that encompasses motorsport, fashion, and luxury experiences.
5. A Bold New Chapter with VCARB
While Ricciardo’s on-track future with VCARB remains uncertain, this off-track partnership could mark the start of a deeper brand relationship. His influence on VCARB’s visual identity and fan engagement strategy is undeniable.
This isn’t just a comeback—it’s a strategic repositioning. Ricciardo is leveraging his fame, fashion credibility, and charisma to build bridges between racing and real life.
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